Thursday, March 22nd, 2007...2:12 pm
Rebranding Greater Cleveland
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One April 24th, the culmination of two years of work will be unveiled and all of us will know what the next brand for Northeast Ohio will be. We spent nearly an hour and a half talking with Rick Batyko, the Vice President of Regional Marketing for the Greater Cleveland Partnership, and Jennifer Deutsch, General Manager of Doner, the firm mananging the branding campaign, talking about the development process. Each of the following is approximately 10 minutes in length:
Part 1 | Part 2 | Part 3 | Part 4 | Part 5 | Part 6 | Part 7 | Part 8
2 Comments
April 1st, 2007 at 4:09 pm
George, I’ve had a couple of requests for the podcast to be all in one sound file. What are the pros and the cons of posting a separate file that is all the parts–in this case 8–in one? How manageable is that on the producer’s end, and on the user’s end?
May 19th, 2007 at 6:52 am
[…] Check out the latest interviews with Maurice Small of City Fresh and our conversation with Rick Batyko and Jennifer Deutsch on efforts to rebrand Northeast Ohio. Bookmark to: 21d4 Posted in MeetTheBloggers.net | […]