Tim, Gloria, and George spend an hour with Terry McKenna, the production manager of Midtown’s Moulton Brewing Company about one of George’s favorite subjects — beer. Moulton is a microbrewery startup whose product should be in your neighborhood watering hole this year (hopefully sooner then later).
Part 1. Time: 10.20
Part 2. Time: 10.12
Part 3. Time: 11.00
Part 4. Time: 16.29
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Nice interviewers. You tried hard to give a “beer lover” and not a businessman (sad to say, is there a business here?, or a hobby?) a chance to explain what the peculiar reason is he is starting his company. If it’s to make a helles lager, then make that at Great Lakes Brew. Still can’t figure out why they are starting a company. He seems to like the brewery he keeps mentioning, but if he wants to do what they are doing, well, there are bad signs all over the place about this. 4 beer lovers and their sales guy. Passion matched with a business plan…he’s so quiet, I’m not sure he has passion. Nope, he doesn’t have a business plan.
Comment by tmiller — March 31, 2007 @ 7:22 pm
There is most definitely a business plan in place and a business here. The plan was developed by a group that has a combined 50 years experience brewing and selling beer. The brewmaster has been trained in brewing practice and theory in Scotland and Belgium and holds degrees in Chemistry, Brewing, and Distilling. The company is being formed to produce a beer that will combat or prevent the negative effects of alcohol consumption.
Comment by Brian Lottig — April 5, 2007 @ 8:36 am
Hey, tmiller, this is America. Competition is good for consumers and keeps producers on their toes. One more tiny brewery business in town will not absorb all available space, yet. Do you have a vested interest in maintaining a particular status quo? You seem to know or to care a lot about what’s going on here, with Terry and the crew. Can you be more forthcoming?
Comment by TimFerris — April 5, 2007 @ 10:08 am
Good luck to the new business! I did work for the former brewery these men are from and I can honestly say the former brewery lost the only people who seemed knowledgable and passionate about their work. I have discovered the owners of the former brewery are only passionate about their bank accounts.
Comment by Marcus T — April 13, 2007 @ 2:35 pm
Nice idea and good people, but the positioning seems way off. Have they actually done any type of consumer research to suggest the product is even going to fill a demand? In Cleveland? It seems all too narrow of market and destined to failure. I hope not, and wish them well, but they’re going to need additional product extentions to make it happen.
I mean who are they talking? The concept of competing against European brands on their current platform is absurd. Maybe the Micholob Ultra audience–which says a lot–that market couldn’t taste the diff. between donkey piss and a decent lager.
My advice to these good guys is to find someone who understands branding and marketing–fast!
Comment by chris — September 7, 2007 @ 1:49 pm